#84: Mike Rynchek Talks About 2012 Consumer Electronics Show (CES)

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The 2012 Consumer Electronics Show (CES) wraps up later today (Friday, January 13, 2012)and we wanted to share this extra conversation with you this week and provide you with a ‘first person account’ of the show.

Our guest, Mike Rynchek, spent a few days amidst the more than 48,000 exhibitors and experienced, first hand, everything that is CES.  We caught up with him on his first day back at his office in Minneapolis!

Enjoy the conversation!

About Mike Rynchek

Mike Rynchek

Mike Rynchek (@mikerynchek) is the President of Spyder Trap Online Marketing, a Minneapolis-based agency focused solely on the marketing strategies and tactics unique to the online world. His expertise includes search engine optimization, paid search, web site analytics, e-mail marketing and using social media in business contexts.

Mike’s experience reaches back nearly to the genesis of online marketing and he continues as one of the industry’s pioneers. Most recently, his social media expertise proved critical to the success of the Vote Yes movement in Minnesota in November 2008. Using social media including Facebook, MySpace, Twitter, and YouTube, Mike engineered the first social media campaign that directly led to the passage of a constitutional amendment anywhere in the United States.

Mike has worked with a wide variety of clients including TCF, Smiths Medical, UnitedHealth Group, Ingenix, myOptumHealth, Smead, Nabbit, Nestle, Children’s Hospitals and Clinics of Minnesota, HOM Furniture and Crave among others. Currently Mike is the Marketing Communications Chair for the American Diabetes Association Community Leadership Board. Mike holds Bachelor of Science in Marketing from the G. R. Herberger College of Business at St. Cloud State University.

Connect with Mike and his firm online at the following places:

Twitter: @mikerynchek

On Facebook: Spyder Trap FB Page

Subscribe to the Spyder Trap blog here.

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